Becoming an independently published author means learning how to write, how to publish – and how to run a business. I think I’m okay on the first two, but the ‘running a business’ part has been the biggest learning curve of all.
Prior to becoming an indie author, I have had NO experience in running a business. I did fifth-form accounting, but have since forgotten everything I learned. I didn’t do business studies, or economics, and everything I’ve learned so far has been on-the-job learning. At tertiary level, I did a short stint in Visual Arts, and continued on to a degree in Education.
Unfortunately, on-the-job learning tends to go hand in hand with making-lots-of-mistakes learning.
You see, on the one hand, I want to make my work as affordable as I possibly can. I appreciate every single purchase; every borrow from the library; every read. The thing is, if I want to make a living as an author (and I really, really do!) then I need to make sure that my prices can cover my (growing) expenses, so I can run a sustainable business in the long term.
All my books are now printed in New Zealand. When possible, my printer (Chris @ bookprinting.co.nz) prints on recycled paper, and I am proud of the beautiful books he produces for me. As I’m sure you understand, I do pay more for his high quality work and personal service rather than getting my books mass printed overseas, or using print on demand options.
I’ve learnt that a NZ$10 price point for my adult colouring books is really not sustainable in the long term, so The Caretaker’s Colouring Book will be raised to NZ$15 from the 1st of October.
As some form of compensation, I will be offering bundle deals when the new price comes into effect. I’m also working on some freebie colouring pages that will be available for download as a printable PDF from my website – so watch this space!
And finally – thank you for your understanding as I learn and grow in this indie writing business 🙂